"I launched Nam Coffee to honor my culture and show that, yes, Vietnam can make fresh-roasted coffee that’s amazing. In Vietnam, coffee is not just a drink – it’s a way of life. Just like in America, we drink it every day, from morning to night. But I think one thing Vietnamese people do differently is that we love to enjoy the process of making coffee slowly, using the traditional ‘phin filter.’ Vietnamese coffee is very unique because of its bold taste, good aroma, and high caffeine."